Fashion Marketing Chair and Popular Fashion Industry Forecaster To Lead Three Sessions at Fashion Industry鈥檚 Largest Trade Show
LOS ANGELES (Feb. 15, 2016) 鈥� At this week鈥檚 MAGIC, the fashion industry鈥檚 premier trade event, noted fashion industry forecaster Wendy Bendoni — Chair of the AACSB-accredited Fashion Marketing program in the School of Business at 鈥� is poised to lead the conversation during three separate sessions at the Las Vegas gathering, including a panel featuring costume designers from Dancing with The Stars, The
Voice and American Idol.
Who: 聽 聽 聽 聽 聽 聽 聽
is a professor in the business of fashion as well as an聽established international trend forecaster for the past two decades. She has the expertise to project local as well of global trends in the lifestyle market and has produced more than 280 trend/consumer reports.聽 Clients range from Nordstrom, JCPenney, Selfridges, Mercedes Benz, BCBG, Levi鈥檚, C & A, Target, Honda, Stila Cosmetics, Esprit, The Gap, Victoria Secrets and Guess.聽 Her credentials as fashion and lifestyle forecaster requires assisting retailers and manufacturers on developing design concepts and consumer behavior insight. 聽In 1990, she ran Los Angeles鈥檚 FIRST fashion forecasting firm for Report West鈥檚 International division, then in 1998 she also founded the L.A. division of WGSN for more than eight years. She has since moved to retail reporting and consumer trends for StyleLens and also developed the Lifestyle division (home design) for Design-Options. 聽She continues to develop new methods of tracking lifestyle trends through traditional means but also through using analytics to monitor consumer lifestyle interest and behavior on social media. She is currently the trends director for retail reporting and consumer trends for the largest fashion tradeshow in North America, WWDMAGIC, FNPLATFORM and Sourcing@MAGIC. 聽Bendoni is currently working on a textbook on 鈥淒igital Disruption in the Fashion Industry,鈥� due out this spring.
Date: 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽 Tuesday, February 16
Location:聽 聽 聽 聽 聽 聽 Las Vegas Convention Center (LVCC)
What: 聽 聽 聽 聽 聽 聽 聽 聽 聽 聽
Panel:聽 聽鈥淭he Evolution of Fashion Storytelling in the Digital Landscape鈥�
10:30 a.m. | LVCC Central Hall, WWD Social House, Booth 73012
聽How has the world of fashion changed since digital media came to the
fore? The panel will focus on the evolution of storytelling in
the digital landscape. From purchase timing, providing research
confirmation, and sharing why consumers love their blogger, digital
storytelling has never been hotter.
Panelists:
聽 聽 聽 聽 聽 聽 聽 聽– Audrie Storme, Fashion and Lifestyle YouTuber/SnapChatter/Depop Blogger
– Ashley Torres, Style Blogger and Digital Consultant, Pursuit of Shoes
– Kate Ogata, Fashion and Lifestyle Blogger, The Fancy Pants Report
Panel
– 鈥淭he Challenge of Costume Design for Live Performance鈥�
11:00 a.m. | LVCC North Hall, The Source Community Lounge, Booth 62000
Panelists:
聽 聽 聽 聽 聽 聽 聽 聽 聽 聽– Erin Hirsh, Costume Designer, The Voice
– Soyon An, Costume Designer, American Idol/JEM/Dixie Chicks
– Daniela Gschwendtner, Costume Designer, Dancing With the Stars
sourcingblog.magiconline.com/content/source-community-lounge-back-february
Lecture聽 聽 聽聽The Future of Fashion Forecasting: Trends + Social Confirmation
2:00 p.m. | LVCC North Hall, The Source Community Lounge, Booth 62000
This lecture will explore how the future of fashion forecasting is
becoming dependent on consumers鈥� need for social confirmation before they
invest in trends. Prof. Bendoni will share successful buying tools and skill-sets that enable the industry to embrace social confirmation of trends and consumers鈥� interest, bridging the gap between engagement and social proof of fashion trends. This insight will focus on consumer choices affecting product trends, timing for the customer鈥檚 readiness for trends, as well as reinterpreting the importance of timing.
About 麻豆社区app
Founded in 1884,聽麻豆社区app聽is one of the oldest institutions of higher education in聽Southern California.聽With campuses in Burbank/Los Angeles and San Diego, the university offers bachelor’s degrees from the School of Architecture, School of Business, School of Media, Culture & Design, and College of Transdisciplinarity, along with a Master of Business Administration, Master of Arts in Media for Social Justice, Master of Architecture (MArch), Master of Interior Architecture (MIA), Master of Science in Architecture (MSArch), Master of Leadership, and Master of Arts in Media for Social Justice. The聽San Diego聽campus offers Bachelor of Architecture and Master of Architecture, Master of Interior Architecture and Master of Landscape Architecture degrees, as well as an MSArch degree with a concentration in Real Estate Development and Landscape + Urbanism.聽 Woodbury ranks 15th among the nation鈥檚 鈥�25 Colleges That Add the Most Value,鈥� according to Money Magazine and is a 2014-2015 College of Distinction. Visit聽woodbury.edu聽for more information.
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